The Team
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The Team

Our principal team members have worked on hundreds of elections at every level of government in more than 15 states, including races for U.S. President, U.S. Senate, U.S. House of Representatives, Governor, State Legislatures, and Municipal campaigns.

John Shallman | Owner, President & Lead Strategist


John Shallman is an award-winning media, advertising and campaign professional with an unparalleled record of political victories for clients throughout the country. The LA Times profiled his propensity for pulling off political upsets in their article entitled, “He’s Led Political Darkhorses to Surprising Wins.” Shallman’s roster of wins includes Governors, U.S. Senators, Congressmembers, State Legislators, and local elected officials from Mayor to District Attorney. Shallman is a “go-to” crisis management expert for A-List celebrities, corporate executives and athletes. He has consulted for a number of television and film projects, appeared on television news including ABC’s Nightline, CNN, Fox News and has lectured at Universities and Colleges across the country. John served as President of the Los Angeles Transportation Commission, is a volunteer basketball coach for a local public park league and is Chairman of the Board of Directors at Campbell Hall School. A passionate sports fan, Shallman has especially enjoyed consulting for NFL teams and his beloved Los Angeles Clippers. John is married to Lani Barrameda-Shallman and they have four children, two dogs and a bunny.

Morty Shallman | Vice President & Creative Director


Morty Shallman has been helping his brother John win tough political campaigns since Loretta Sanchez’s upset victory over notorious right-wing Republican B-1 Bob Dornan in 1996. Morty specializes in pairing provocative imagery with profound – and often humorous – copy, resulting in some of the most “devastating” (LA WEEKLY) and effective political advertising on the California scene. In addition to his creative direction and strategic input on political campaigns, Morty helped direct the public education and rebranding campaign for the $4.11 Billion Capital Improvement Project at LAX called LAneXt. When he’s not working on campaigns, Morty spends time writing novels, producing records and music videos, and performing his original songs in venues from L.A. to Liverpool.

Debra Shallman-Blick  |  Vice President, CFO


Debra Shallman brings extensive corporate, creative and executive experience to Shallman Communications. Over the course of her 10-year career in A&R at Geffen Records in Los Angeles, Debra coordinated multi-platinum recording projects with artists such as Aerosmith, Cher, Jimmy Page, Whitesnake, Berlin, and Olivia Newton-John. She was also responsible for scouting and signing new artists to the label. At Shallman Communications, Debra’s duties run the gamut from executive administration to financial, office and special project management. Debra lives in Woodland Hills with her husband Brad and two sons, Aaron and Ethan, and is a strong advocate for Public Education in Los Angeles.

Ray Campbell  |  Associate Creative Director / Design


Ray Campbell started his award-winning career at the early age of 20 working on Toyota Motor Corporation, one of the largest automobile accounts in the world. Twenty-five years later, he has worked for almost every worldwide ad agency including Saatchi & Saatchi, Deutsch, and Chiat Day on a wide variety of accounts. Ray has over a decade of experience in the area of political advertising, helping to craft the image and communicate the message for a host of political candidates. Ray studied at the University of Southern California and lives with his wife in Brentwood.

Nina Tognazzini | Account Executive


Having worked on dozens of campaigns throughout the Los Angeles area and California, Nina Tognazzini is an experienced campaign operative who combines her nuts-and-bolts operations approach with innovative, out-of-the-box thinking. She has a strong background and extensive experience in field, campaign strategy, earned media and policy analysis. Nina is a proud UCLA graduate and spends her free time taking photos on and off the campaign trail.

Hailey Shaw | Account Executive


Recent UCLA graduate Hailey Shaw is a skilled campaign researcher, organizer and data analyst whose expertise and political prowess has helped several Congressional, Assembly, and municipal candidates run successful campaigns. Having worked in both the fields of law and campaign fundraising, she brings a well rounded, levelheaded and holistic approach to all of her projects. Apart from her work in political consulting, Hailey likes to immerse herself in local history and culture and regularly visits museums in the LA area.

Need to upset the status quo? Kick in a few doors? Change the odds in your favor? Let us show you how.